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Mass communication
Mass media, is one of the most
influential and versatile industries in the country. Since it is
directly connected with the masses, the job of professionals in
this field is fraught with responsibilities. The first form of mass
media was newspapers and magazines. Today, the definition of media
has broadened to incorporate an array of sub-disciplines such as
TV, radio, Internet and the likes.
Professionals in mass communication play a vital role in the growth
of any nation due to their immense accessibility to the masses. The
strong influence that media has over people's life is one of the
probable reasons which attracts youngsters to pursue a career in
this industry.
In addition, with the growing competition in this field, it is the
need of the hour to train new students professionally. In
realization of this requirement, degree, diploma and certificate
courses have been instituted in many universities over the country,
to hone the skills of the new kids on the block.
Acting
If one has artistic and technical skills and at the same time
ability to express ideas, acting is the right field for you. Though
acting is a creative field that requires inherent talent, training
helps to hone the skills.
Moreover, the competition in this sector has increased a lot.
Besides, the industry has become more professional,corporatisation,
growth of multiplexes and the glamour factor has led to more and
more youngsters opting for this field.
Where to study?
Film and Television Institute of India,Pune The Barry John Acting
studio, Mumbai National School of Drama, New Delhi Actor Prepares
(Mumbai,Ahmedabad and Chandigarh)Whistling Woods International,
Mumbai Roshan Taneja Acting Studio, Mumbai Asian Academy of Film
and Television, Noida Center for Research in Art of Film and
Television, New Delhi
Radio Jockey
A Radio Jockey or a RJ is a person who hosts a talk show on
radio.
Acting
The competition in acting has increased a lot.
Advertising
Advertising forms the basis of marketing and is a methodology of
communicating a message to an audience through any kind of
media.
Book Publishing
The emergence of knowledge economy has added significant value to
those who seek to pursue a career in publishing industry.
Event Management
Students formally trained in Event Management are usually preferred
for managerial positions.
Journalism
Journalism is concerned with collection and dissemination of news
through various forms of media.
Public Relations
The role of a public relation specialist becomes pertinent in
crisis situations.
Radio
With huge investment by private firms, the radio industry has
witnessed a much-needed boom.
Book
Publishing
Book Publishing is gradually emerging as one of the chief career
choices not only for the experienced but also for the youth because
it helps to satisfy the materialistic and the creative interest of
a person. The emergence of knowledge economy has added significant
value to those who seek to pursue a career in publishing industry.
The work involves converting raw manuscripts or written materials
into a readable,grammatically correct and well-illustrated
format.
Some of the positions which can be applied for,after completing a
course in Book Publishing includes Editor, Designer, Proof Reader,
Research Editor and Advertiser among others.
Advertising
One of the most important aspects of mass communication,
advertising is a methodology of communicating a message to an
audience through any kind of media. Advertising forms the basis of
marketing and helps to create demand and create awareness in the
minds of potential customers. Thus, it would not be wrong to claim
that Advertising is actually brand-building through effective
communication and is essentially a service industry.
Over the last two decades consumers have become more aware of
advertising and responsive to it in India. Extensive proliferation
by the media has also boosted the advertising industry in a big
way. In this scenario advertising professionals have immense scope.
Advertising offers jobs on the executive and creative side. While
the executive department deals with client servicing, media
planning and market research, the creative department employs
copywriters, scriptwriters, storyboard artists, typographers
etc.
Where to study?
Mudra Institute of Communication, Ahmedabad Jamia Millia Islamia
University, New Delhi Maulana Mohammed Ali Jauhar Marg, New Delhi
Indian Institute of Mass Communication, New Delhi National
Institutes of Advertising, New Delhi Amity School of Journalism
& Communication, Noida Asian Academy of Film & Television,
Noida Wigan & Leigh College,New Delhi Sardar Patel College of
Communication & Management, New Delhi Times School of
Journalism, New Delhi EMPI Institute of Advertising &
Communication, New Delhi Indira Gandhi National Open University,
New Delhi University of Delhi, New Delhi YMCA Centre for Mass Media
Contact Information, New Delhi South Delhi Polytechnic for Women,
New Delhi Sir Aurobindo Institute Of Mass Communication, New Delhi
The Advertising Academy, New Delhi International Institute Of Mass
Media, New Delhi Institute of Mass Communication, Manipal
